Trader Spotlight: Simply Brows & Lashes
Located at 211 High Street, Northcote, Simply Brows and Lashes has become a go-to destination for beautifully shaped brows, flawless lashes and a serious confidence boost. Since opening its Northcote doors in 2016, the salon has grown into a much-loved local favourite.
Founder Jaimee opened the first @simplybrowsandlashes store in South Yarra in 2012, followed by Camberwell in 2013. When it came time to choose their third location, Jaimee and her husband Antonio spent a day riding his vintage Vespa around Melbourne — and High Street, Northcote quickly stole their hearts. Today, the brand has expanded to five locations across Melbourne and Sydney.
Jaimee’s passion lies in helping clients feel naturally confident through high-quality treatments, genuine customer care and good old-fashioned service. She’s equally committed to creating a supportive workplace where staff feel trained, empowered and proud of what they do. A humanitarian at heart, Jaimee also gives back through charitable initiatives and provides new clients with a Universal Declaration of Human Rights booklet as part of their welcome pack.
Backed by a talented team of nine skilled beauticians, the salon offers brow shaping, tinting, lash extensions, lash lifts and cosmetic tattooing. Their most popular service? Brow shaping and tinting — a timeless favourite.
What truly sets Simply Brows and Lashes apart is their focus on natural enhancement and personalised care. For those new to cosmetic tattooing, the team encourages consultations and longer-lasting tint options as a gentle first step, ensuring every client feels informed, comfortable, and confident.
Proud to be part of the Northcote Rise community, the team describes High Street as vibrant, welcoming, and wonderfully diverse — a true melting pot of locals, families, creatives and long-time residents.
If your brows or lashes are in need of a little extra love, Simply Brows and Lashes is well worth a visit — and don’t forget to see the end tile for current specials.
