Trader Spotlight: Obus
Nestled in the heart of Northcote Rise, Obus at 285 High Street is a true gem of the Melbourne fashion scene. With over 20 years of history, Obus began on Gertrude Street before expanding to the CBD and Northcote. While the other two stores have since closed, the Northcote store is the heart of the brand.
Kylie Zerbst, owner and creative director, has built Obus into a label known for its distinctive prints and timeless silhouettes, offering a unique take on modern, wearable fashion.
From vibrant dresses and effortless everyday staples to bold statement pieces, each collection is designed with both style and function in mind. The clothing is crafted for longevity, balancing contemporary design with comfort and versatility.
With 80% of pieces made in Melbourne, Obus works closely with three trusted makers to bring Kylie’s vision to life. The brand isn’t about chasing trends—it’s about refining and reimagining the designs that truly resonate.
Obus isn’t just female-owned—it’s female-led and run, with a close-knit team where every voice matters. From choosing prints to shaping the brand’s evolution, collaboration is key. It’s this loyal team and devoted customers who have kept Obus thriving through the years.
And Northcote Rise? The Obus team calls it the best street in the world. They enjoy being a part of vibrant shopping strip with a strong sense of community—there’s nowhere else Obus would rather be.
