Trader Spotlight: I Dream A Highway

There’s something special about I Dream a Highway on Northcote Rise. Tucked into High Street since 2007, it’s not just a clothing store—it’s a space where style, comfort, and community intertwine.

Owner Rebecca has been part of the shop since 2013 and officially took the reins in 2019. Under her thoughtful direction, @idreamahighway has become all about inclusive fashion and meaningful connection.

Stocking sizes 6–22 across a carefully curated range of labels—including beloved locals like Nancybird, Elk, Rolla’s and Olga De Polga—this is where you’ll find beautifully made pieces that actually fit and feel good.

A core part of their approach is the belief that everyone is cool and stylish—they just sometimes need help seeing it. That idea guides everything they do, from their diverse size range to the genuine, one-on-one styling advice Rebecca and the I Dream A Highway team offers every customer. Whether you’re rethinking your wardrobe or figuring out what suits your shape, you’re in skilled, supportive hands.

The loyalty here runs deep. Locals have shopped with them for over a decade, baking treats during lockdown deliveries and stopping by just to say hello. It’s that kind of place. A little shop with a lot of heart—and a true reflection of what makes Northcote Rise so special. 💛

📍 Find I Dream a Highway at 259 High Street, Northcote.