5 Things to Include in Your Social Media Strategy

A well-crafted, data-driven social media strategy is essential for any business aiming for success on social media platforms.

Whether you identify as a virtual assistant, social media strategist, business owner or manager, or a combo of all, one way to significantly enhance the value of your social media is by developing a tailored social media strategy for your business.

Ready to create professional, high-value, and paid strategies for your social media accounts?

Here are five key elements to include in your  social media strategy:

1 | Brand Details Understanding your brand in its entirety is crucial. To authentically and consistently represent yourself on social media, focus on your unique attributes and desired public image. Develop a Brand Detail to help you gather all necessary information about your mission, products, and services. This section should also include branding assets like fonts, colours, and logos. Establishing this foundation demonstrates that you’ve invested time in understanding your business.

2 | Objectives & KPIs The social media strategy should outline your plan for achieving success. Clearly define the overall objectives and the specific KPIs (Key Performance Indicators) that will measure success. These goals and objectives might have been discussed during initial meetings or included in a service proposal from your social media manager, virtual assistant or in house. Your strategy should specify actions that will lead to the desired outcomes, answering questions like: What are your reasons for using social media? How do you define success? What metrics will indicate success?

3 | Market Research To create a strategy that resonates with your ideal audience, you need to understand who that audience is. This section should detail your industry research related to your target audience, products, or services. What have you learned about your customer’s needs and desires that will help you create relevant content and campaigns? Tailor your market research findings to inform your social media approach.

4 | Competitor Research After understanding the target audience, shift focus to your competitors. Detail the research you’ve conducted on competitors’ businesses, products, or services. What insights have you gained that will help you stand out and position yourself as the better choice? Competitor research will vary based on your goals, but it should provide actionable insights for your strategy.

5 | Content Strategy or Content Overview It is beneficial to provide strategic content ideas that align with the overall strategy. You can offer examples of existing content or create examples using the your branded assets. This illustrates what the planned content will look like and how it will fit into your publishing calendar. Visual examples are more effective than text-based ideas alone.